J. C. Penney

Audio / Produced by The High Calling


Ever hear of James Cash Penney? J. C. Penney originally worked for a two-store chain called "The Golden Rule." Within 10 years, the chain had grown, he bought it—and, as we know, business went well.

It went well because Mr. Penney operated on six guidelines: Groundwork, hard work, honesty, confidence in your employees, the golden rule, and spirit. Spirit was what helped a group solve problems and achieve goals . . . both individually and in teams.

This is Howard Butt, Jr., of Laity Lodge, and I like Mr. Penney's balance of rules and spirit. All rules and no spirit will kill incentive. But all spirit, without the structure of rules, kills business. We need both rules and spirit . . . in the high calling of our daily work.

Do not think that I have come to abolish the Law or the Prophets; I have not come to abolish them but to fulfill them. (Matt. 5:17)